Privacy Policy

Last updated: August 2026

This Privacy Policy describes how GeoFree — Simplicity in Motion ("we", "us", or "our"), operated by Sean Lee and accessible at https://521.is, collects, uses, and protects information you provide when using this website.

1. Information We Collect

We collect the following personal information when you subscribe to our mailing list, contact us, or use our services:

First name and email address — collected via the subscription form on this website, powered by Kit (formerly ConvertKit).

Name, email address, enquiry type and message — collected when you send a message through our contact page. This is processed on our own server and used only to reply to you.

Usage data — we use Google Analytics to collect anonymised information about how visitors interact with the site, including pages visited, time spent, and traffic sources. This data does not identify you personally.

Session data — we use Microsoft Clarity, which records how visitors move through the site, including clicks, scrolling and mouse movement, and can replay a visit as an anonymised session recording. Clarity masks text input by default, so what you type into forms is not captured. This data does not identify you personally.

2. How We Use Your Information

We use the information we collect to send you the free guide you requested, deliver follow-up email content related to GeoFree, respond to enquiries you send us, and improve the website based on anonymised usage and session data.

We do not sell, trade, or share your personal information with third parties for marketing purposes.

3. Email Communications

By subscribing to our mailing list, you consent to receiving emails from us. Every email we send includes an unsubscribe link. You may withdraw consent at any time by clicking that link or contacting us at sean@521.is.

Email delivery is handled by Kit (formerly ConvertKit). Their privacy policy is available at https://kit.com/privacy.

4. Payments

Payments for GeoFree products and services are processed by Stripe. We do not store your payment card details. Stripe's privacy policy is available at https://stripe.com/privacy.

5. Cookies, Tracking and Local Storage

This website uses Google Analytics and Microsoft Clarity, both of which place cookies on your device to collect anonymised usage and session data. You may disable cookies in your browser settings. Disabling cookies will not affect your ability to use the website.

Some of our free tools, including the GeoFree Audit and the GeoFree Service Check, save your answers and progress in your browser's local storage so that you can return to them. This information stays on your device. It is not transmitted to us and we cannot see it. Clearing your browser data removes it.

6. Your Rights Under GDPR

If you are located in the United Kingdom or European Union, you have the right to access the personal data we hold about you, request correction of inaccurate data, request deletion of your data, withdraw consent to email communications at any time, and lodge a complaint with your local data protection authority.

To exercise any of these rights, contact us at sean@521.is.

7. Data Retention

We retain your email address and name for as long as you remain subscribed to our mailing list. Upon unsubscribing, your data is removed from our active mailing list. Messages sent through the contact page are retained only for as long as needed to deal with your enquiry. Anonymised analytics and session data is retained by Google Analytics and Microsoft Clarity in accordance with their data retention settings.

8. Third Party Services

This website uses the following third-party services: Google Analytics (analytics), Microsoft Clarity (session analytics and recording), Kit/ConvertKit (email delivery), and Stripe (payment processing). Each of these services operates under their own privacy policies.

9. Children

This website is not directed at children under the age of 16. We do not knowingly collect personal information from children.

10. Changes to This Policy

We may update this Privacy Policy from time to time. The date at the top of this page reflects the most recent update. Continued use of the website after any changes constitutes acceptance of the updated policy.

11. Contact

For any questions regarding this Privacy Policy, contact us at sean@521.is or visit our contact page.